BACARDÍ

FILLING PIECES x BACARDÍ
FILLING PIECES x BACARDÍ
FILLING PIECES x BACARDÍ
FILLING PIECES x BACARDÍ
FILLING PIECES x BACARDÍ

FILLING PIECES x BACARDÍ
FILLING PIECES x BACARDÍ
FILLING PIECES x BACARDÍ
FILLING PIECES x BACARDÍ
FILLING PIECES x BACARDÍ

FILLING PIECES x BACARDÍ 18 October 2023

BACARDÍ’ & Filling Pieces launched a dancefloor-ready capsule clothing collection, meant to make you feel free to move. Because BACARDÍ embraces individuality and encourages everyone to Do What Moves You. This collection is the musical highlight of a long-term collaboration that is all about connecting people. So it is no coincidence that the launch takes place during one of the world’s biggest dance events, AMSTERDAM DANCE EVENT, a celebration of freedom, movement and connection.

The kick-off took place during Lowlands 2023 at CASA BACARDÍ, where we organized a backstage party and invited everyone involved to celebrate the kick-off together

We presented a dancefloor-ready capsule collection featuring hoodies, T-shirts, cardigans, shirts, and sneakers. The BACARDÍ x Filling Pieces capsule collection launched on October 18 at the completely transformed Filling Pieces flagship store

the official launch was in Filling Pieces’ flagship store in Amsterdam during ADE. Everything came together here: party, a dancefloor-ready capsule collection, an international lineup and perfectly served cocktails in the BACARDÍ Speakeasy Bar.

During ADE, the store was transformed into a pop-up experience. The exterior of the store featured large video screens showcasing the campaign video, playing continuously throughout the five-day event. The venue transformed into a store by day and club by night, attracting over 7,500 visitors

With three different cocktail bars, visitors could enjoy an extensive cocktail menu. Over several days, guests savored cocktails like the Daiquiri, Old Cuban, and classic Mojito. More then 30,000 cocktails where served during the event

Throughout the 5-day event, we had the pleasure of hosting over 25 DJs, featuring artists such as Jarreau Vandal, Patrick Mason, Philou Louzolo, Kamma & Masalo, and even included a surprise performance by Diplo

BAAS initiated the brand partnership, selected the right brand ambassadors for the collection (influencer marketing), has set up media partnerships with top tier titles such as Hypebeast, Vogue, ELLE and Numéro, produced a campaign shoot of the capsule collection (content creation) and was responsible for PR. The collaboration is gaining lots of attention in international and national media.