BAAS
WE TURN BRANDS INTO COMMUNITY HEROES
Creating
Community
Heroes
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We are OONA/BAAS,
a community-first communications agency that transforms brands into community heroes. We don’t target communities from the outside. We connect and create with them from the inside: knowing who to listen to, where to show up, and which stories to tell. By blending this approach with creativity and data, OONA/BAAS helps brands grow in a world built on connection. Based in Amsterdam and Antwerp, we are a Benelux partner with a global mindset.
Many brands know how to find us. Why? Because we are fully committed to achieving the unimaginable, time and time again. We like to shake things up a little and we always take a fresh approach to our projects. We are in it for the long run, tirelessly reinventing ourselves and the way we work. We believe in building genuine, sustainable relationships with our clients, and only take on projects we truly believe in.
We have a straight-forward and action-oriented approach and are driven to remain aware and socially engaged, always able to directly respond to new developments – not only in the media, but in our society. We believe that all of these things combined is what brought us to where we are today: a thriving full-service communications agency that knows how to get everyone’s full attention in a constantly evolving world.
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OONA / BAAS
Agencies Join Forces in Strategic Merger 18 February 2025
The renowned Benelux agencies OONA and BAAS, both long-established names in the industry, are joining forces to form a single organization. OONA/BAAS brings together the strengths of both agencies, forming a dynamic, integrated organization. “We aspire to become the strongest communications agency in the Benelux,” says Werner De Smet, CEO of the newly formed OONA/BAAS group.
The merger offers not only strategic advantages but also significant geographical benefits. OONA has a strong presence in Belgium, while BAAS is firmly established in the Netherlands. Together, they have created an agency that is both locally relevant and internationally ambitious.
WELLA
Launch Ultimate Smooth 6 February 2025
In February we hosted an exclusive cross-market event celebrating the launch of Ultimate Smooth. With a carefully curated guest list of 20 top influencers from the BNL region and the Nordics, the goal was to generate organic social buzz and build awareness around the new product line.
BACARDÍ x PATTA
Save the Date! 17 January 2025
We’re thrilled to announce a special collaboration between Patta & BACARDÍ this Valentine’s Day. Let’s celebrate the energy of love, life, and everything that moves us. Keep an eye on the Patta & BACARDÍ socials for more news on how to RSVP.
SEBASTIAN PROFESSIONAL
NUMÉRO 9 December 2024
For our latest collaboration with Sebastian Professional, we teamed up with Numéro Netherlands Digital to create a stunning shoot featuring the ever-inspiring Anna Nooshin.
Shot in striking black-and-white by the talented Daniel Sars, this editorial highlights the transformative essence of Sebastian’s No.Breaker System. The featured styles showcase the system’s ability to protect and strengthen hair while embracing bold, creative expression. The result? A celebration of timeless, runway-worthy hair artistry.
THE STANDARD
PITCH WON! 6 December 2024
Big news! BAAS has been selected as the new PR partner for The Standard Hotel. This marks an incredible opportunity to collaborate with one of the most iconic names in boutique hospitality. Our first milestone together? The much-anticipated opening of The Standard, at the heart of Europe in Brussels!
SPOTIFY
WRAPPED 5 December 2024
Today, 350 music lovers came together at Levenslang in Amsterdam for an unforgettable celebration of music. Masterclasses led by Spotify pro’s ignited fresh ideas and fueled creativity while the iconic Wrapped Drag Bingo turned up the heat with its electrifying energy and killer tunes. Spotify Wrapped 2024 wasn’t just a celebration—it was a vibe.
BACARDÍ
BACARDÍ x PATTA 4 November 2024
On November 1st the first pop-up event of BACARDÍ & Patta took place in Amsterdam Noord, where we hosted 350 lucky guests for an unforgettable night. The evening featured signature BACARDÍ cocktails, the dynamic energy of Krackfree Soundsystem, and a lineup of carefully curated DJs selected by PATTA. We also revealed the first limited-edition BACARDÍ x PATTA merchandise item, available exclusively to attendees, the item quickly became the ultimate memento of the night. This collaboration continues to deliver unique experiences, blending spirits, style, and shared Caribbean roots. With more events and exclusive releases on the horizon, we’re just getting started. Stay tuned!
NEW BALANCE
RUN ROOM 22 October 2024
In October we introduced the New Balance Run Room in the city centre during the Amsterdam marathon! This space was a haven for all runners to gear up, recharge, and connect. BAAS created a Shake Station, offering protein shakes to runners and the public.
BACARDÍ x PATTA
NEW PROJECT 17 October 2024
BACARDÍ and Amsterdam’s iconic streetwear label PATTA have come together to blend spirits and style in a collaboration that celebrates friendship, community, and their shared Caribbean roots. BAAS is responsible for the collab and will develop merchandise and some exclusive pop-up events for the brands.
LIME
NEW CLIENT 15 October 2024
Excited to announce that BAAS, is now working for Lime! Lime has expanded its services to various cities worldwide, including Rotterdam, where it introduced its Gen4 e-bikes in October 2023. We will start working on a new innovative project in Rotterdam, we’re set to bring fresh ideas and sustainable mobility to life. Let’s make waves in the Netherlands!
TIMBERLAND
ICONS CAMPAIGN 8 October 2024
To celebrate the new Timberland ICONIC campaign, we took it to a local level by hosting a dinner at Benelux Bar with press and friends of the brand. Guests had the opportunity to step into our custom photo studio, becoming part of the ICONIC campaign with personalized photos.
BAAS EVENTS
NEW WEBSITE 13 September 2024
Today our event department launched a brand new website. BAAS Events is our production company for events and activations. With a dedication to creativity, precision, and excellence, they transform your ideas into extraordinary events that captivate and inspire. Check the new website at www.baasevents.com
BARCARDÍ
LOWLANDS 16 August 2024
This weekend, Team BAAS will be at Lowlands Festival, collaborating with BACARDÍ for the third year in a row. BAAS plays a key role in extending BACARDÍ’s presence beyond the festival by partnering with ambassadors and media to elevate the brand’s story and influence.
GREY GOOSE
GREY GOOSE 8 July 2024
VIPs and weekend millionaires, meet Grey Goose Altius: the super premium vodka set to take center stage at the most exclusive parties and events. Earlier in May Grey Goose launched this new premium wodka with an official launch party on Ibiza. With music by actor and DJ Idris Elba, guests, including Dutch celebrities Olcay Gulsen and Jaimie Vaes, experienced the atmosphere and essence of the new exquisite product in a private villa nestled in the beautiful hills of Cap Martinet on Ibiza. BAAS selected the Dutch ambassadors and accompanied them to this magical launch event
MARTINI
AMSTERDAM 4 July 2024
BAAS & MARTINI recently hosted a cozy dinner at Amsterdam’s newest hotspot, Restaurant Nonna, to mark the launch of their “Dare To Be” campaign. Guests enjoyed delicious Italian cuisine paired with MARTINI cocktails, setting the perfect mood for the evening. The event was distinctively hosted by MARTINI ambassador, restaurant owner, and actor Thijs Boermans, alongside ambassadors Anna Nooshin and Yeliz Çiçek.
MARTINI
ANTWERP 3 July 2024
We had the pleasure of taking some of our favorite influencers out on a MARTINI boat ride along the beautiful Antwerp yacht harbor. We continued the evening with delightful MARTINI cocktails and dinner at Sommar, an inspiring bracelet workshop by Cherry Pao Pao and Zoe Coopman, and ended the night with an incredible drag show.
NEW CLIENT
WELLA 2 July 2024
BAAS has successfully won the PR & Influencer pitch for the Wella account in the Benelux region! We are excited to partner with Wella to create innovative campaigns and strategies that will inspire and engage audiences. Stay tuned for updates as we embark on this new and exciting journey together. We look forward to bringing you the latest in hair trends and inspiration, powered by our creative partnership with Wella.
GREY DAYS ’24
NEW BALANCE 4 June 2024
As May drew to a close, Brussels donned a cloak of grey. The iconic hue of New Balance took center stage at our three-day event in the heart of the Belgian capital. We metamorphosed the pop-up venue Firma into the Grey Cafe, a haven for Belgian and Dutch media. On Saturday, the space blossomed into a vibrant celebration, where New Balance enthusiasts gathered to enjoy performances by Rick Baguette, Young Fresh, and Yellowstraps.
BACARDÍ
AMSTERDAM OPEN AIR 3 June 2024
Last Saturday, we had an amazing time at Amsterdam Open Air! We started with a boat tour through the canals of Amsterdam, enjoying drinks & bites with friends and BACARDÍ ambassadors. Along with a group of 50 people, we headed to the festival and experienced the vibrant atmosphere at Casa BACARDÍ. The highlight of the day was a surprise performance by Bokoesam!
NEW CLIENT
MY WAY 24 May 2024
My Way, formerly known as Vicky, underwent a rebranding in December 2023 by Fitzroy in collaboration with BAAS Amsterdam. The new My Way is more than just a parking app; it represents a revolution in mobility solutions, aiming to tackle urban parking challenges and offer a fresh perspective on city travel. BAAS has been assigned by My Way to handle communications for both the Netherlands and Belgium.
PRIME VIDEO
PRIME VIDEO PRESENTS 22 May 2024
Last Tuesday, Prime Video announced eight new films and series during the first edition of Prime Video Presents Nederland
They unveiled a completely new reality format called kNOwhere to Hide… Wie Niet Weg Is presented by Stefan Jurriëns, the new crime series Bad Standing featuring Gijs Naber and Elise Schaap, the comedy series Nordin by Achmed Akkabi, and the upcoming romantic comedy film Vuur & Vlam starring Bo Maerten and Alkan Çöklü in the lead roles.
BAAS Amsterdam was responsible for the organization and communication and produced the entire event together with BAAS Events
GREY DAYS ’24
NEW BALANCE 16 May 2024
Today we start the official celebration of Grey Days ’24 in the Netherlands.
“Grey Days” is an annual celebration by New Balance that focuses on the brand’s iconic grey colorway. For 2024, Grey Days includes the release of limited-edition shoes such as the 1906R and WRPD Runner. Tonight BAAS organizes a special Grey Days event in the Amsterdam Flagship Store.
STELLAR BLADE
PLAYSTATION 24 April 2024
On Wednesday, April 24, PlayStation takes over restaurant Hongdae on Lange Leidsedwarsstraat, Amsterdam, with an exclusive event for media and influencers. From April 25 to 29, everyone is welcome to experience the Stellar Blade world. Enjoy themed decor, a special game-inspired menu, and have a chance to win Stellar Blade goodies.
NEW CLIENT
WESTWING 15 April 2024
Excited about our latest addition to our client roster: Westwing. Following an agency selection process, Westwing has decided to partner with BAAS as their new PR agency. Westwing is a renowned platform specializing in Home & Living. Founded in 2011, it has emerged as a leading online destination for interior design enthusiasts, offering a carefully curated selection of furniture, home decor, accessories, and lifestyle products. Operating in more than 11 countries, Westwing has established itself as a global player in the industry. BAAS will be responsible for the Benelux market, and we’re looking forward to share their stories and latest trends across the markets.
BACARDÍ
PAASPOP 30 March 2024
Last weekend marked the kickoff of the long-awaited festival season! Paaspop, treated attendees to three days packed with music, culture, and good vibes. One of the festival’s highlights was a surprise performance by Dutch artist Bizzey! BAAS orchestrated this activation, inviting influencers & friends to join. The event began with a BACARDÍ & BIZZEY BOOZEY BRUNCH featuring Chef London Loy.
NEW OFFICE
BAAS 28 March 2024
Finally, the new office of BAAS Amsterdam has been completed. Over the past few months, extensive renovations have taken place on the 10th floor of the A’DAM Tower. After the artists from Graphic Surgery completed their murals, the final furnishing was done. The new office provides workspace for 30 employees, with perhaps one of the most beautiful views over the city.
PLAYSTATION
RISE OF THE RONIN 21 March 2024
To celebrate the release of the PlayStation exclusive action-adventure game “Rise of the Ronin,” which takes inspiration from nineteenth-century Japan, BAAS transformed the Sony Interactive Benelux office into a vibrant Japanese setting. Given the Japanese origins of both PlayStation and “Rise of the Ronin,” the rooms were dressed with shoji rice paper room dividers, Bonsai trees, and chabudai (low tables). Influencers and community members were invited for a two-day event to experience the game hands-on and participate in traditional shodō (Japanese calligraphy) activities, all while enjoying traditional sushi delicacies.
ZARA LARSSON
ANCIENNE BELGIQUE 25 February 2024
Our Belgian BAAS Colleagues recently invited a selection of Belgian influencers to attend the electrifying Zara Larsson concert at AB Brussels. The iconic Belgian concert venue, Ancienne Belgique, was alive with energy as content creators from TikTok and Instagram came together for an unforgettable night of Swedish pop music.
BAAS WINS PITCH
NVBF 6 February 2024
BAAS wins pitch from the Dutch Association of Cinema Owners (NVBF). The agency will now spearhead the development of a comprehensive campaign aimed at captivating the attention of the new generation of cinema enthusiasts. The primary objective of the campaign is to inspire and engage younger audiences, encouraging them to embrace the unparalleled experience of the big screen.
OFF SITE ’24
NIKE 17 January 2024
Nike asked BAAS Events to curate a 3-day program in Amsterdam. Unlocking the power of unity and camaraderie of the Nike UK London team. Started with a visit to their headquarters in the Netherlands then followed by an inspiring tour through the cultural highlights of our city. From restaurants like Corner Store, Europa and Order Sichuan in the buzzing North side of Amsterdam to city’s gems like Patta Store and Skatepark followed by a sunny boatride through the canals of Amsterdam. Beyond a mere excursion, it’s a transformative journey igniting passion and solidarity within the heart of the team.
TRUE DETECTIVE
HBO MAX 10 January 2024
Our event department BAAS Events organized their first
event of 2024. The highly anticipated launch of the latest season of HBO’s True Detective. BAAS Events organized a festive premiere at Lab111, setting the stage for an “ice cold” extravaganza to mark the release of the gripping new season.
HAPPY HOLIDAYS
BAAS XMAS 21 December 2023
We’re off, the office is closed as of today, we’ll be back on the 2nd of January. Thank you all for a wonderful year and we wish you all the very best. Enjoy the holidays and see you all next year!
HARDCORE NEVER DIES
AMAZON PRIME VIDEO 7 November 2023
Last week was a hardcore masterpiece! BAAS Amsterdam organised on behalf of Amazon Prime Video, the premiere of the new Dutch film ‘Hardcore Never Dies.’ The ambiance of the evening came to life with classical tunes by the one and only Gabber Pianist on a Steinway grand piano during the reception. The film received a super warm response from the audience, setting the stage for an unforgettable afterparty where DJ’s Predator, Ruffneck, Distortian & Bass-D unleashed a musical spectacle that took the standard for the coming moving premieres to new heights.
LAUNCH JBL FLIP 6
JBL AUDIO 20 October 2023
On behalf of JBL, we organised the launch of the new JBL Flip 6 during Amsterdam Dance Event. On this night, we had the speaker co-designed by Martin Garrix as a giant 3-metre version and created a social activation during the launch.
BACARDÍ X FILLING PIECES
AMSTERDAM DANCE EVENT 20 October 2023
How can we describe this one? What a ride it was… when BACARDI x Filling Pieces x BAAS join forces you’ll get 5 days of pure electric vibes, infectious beats, and perfectly served cocktails. From dance battles to banging sets, we’ve danced through it all. Cheers to an incredible ADE and thanks to all the DJ’s for playing!
BRUSSELS MARATHON
NEW BALANCE 1 October 2023
New Balance, Cadence, Rambo & BAAS teamed up to create an unforgettable race weekend experience at the Brussels Marathon. We gathered all running enthusiasts to unwind at RAMBO and celebrate our achievements together.
BAAS ANTWERPEN
OPENING OFFICE 14 September 2023
Opening our doors in Antwerp! Grateful for our Dutch and Belgian friends who’ve joined us on this fantastic night, along with all the new people we’ve met and connected with! We’re excited for the challenges, the growth, and the boundless opportunities that await. Join us on this ride!
SPOTIFY
MASTERCLASSES 11 September 2023
This year, we introduced BAAS Events, our latest venture dedicated solely to organizing and producing events. One of the first project organized by our new team was the Spotify Masterclasses—an immersive three-day event held at REM Eiland in Amsterdam.
MARTINI
MARTINI x VOGUE x SOHO HOUSE 7 September 2023
Three iconic brands united to celebrate 160 years of MARTINI. Featuring an electrifying performance by Claude, an epic after-party and a fantastic gathering of individuals, all this complemented with expertly crafted MARTINI cocktails under the perfect summer sky… it was an unforgettable night
NEW BALANCE
AMSTERDAM FASHION WEEK 6 September 2023
After a successful debut during AFW 2022, Atelier Reservé showed this year’s ‘Discomfort’ collection during AFW 2023. The show, which took place on the roof of the famous Adyen building, attracted a lot of attention. New Balance supported with deadstock, which the Reserve Boys upcycled to create beautiful, one-of-a-kind garments. incorporating them during their 2023 Amsterdam Fashion Week show. The pieces included jackets, caps and boots. The models also all wore a mix of New Balance footwear.
BACARDÍ
FILLING PIECES 23 August 2023
We’re proud to announce the latest collab between BACARDÍ and luxury streetwear label Filling Pieces, a dancefloor ready capsule collection with hoodies, T-shirts, cardigans, shirts and, of course, dancing shoes. The BACARDÍ x Filling Pieces capsule collection will be available online from 18 October.
- Clients
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Red Bull
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Jägermeister
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Spotify
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PlayStation
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Snapchat
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Nike
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Lidl
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Zalando
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Duvel
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Uniqlo
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New Balance
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Niko
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Grey Goose
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Eastpak
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Polestar
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Samsung
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MTV
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Dolby Cinema
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KEF Audio
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KLM
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Disney+
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Eristoff
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Bols
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HBO Max
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Levi’s
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Gucci
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BACARDÍ
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Kobo
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IWC Schaffhausen
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Nespresso
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JBL
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Auping
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Cointreau
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Bugaboo
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Wella
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Toyota
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TADAAM
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Thomas Henry
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Martini
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Westwing
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L’Oréal
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Bombay Sapphire
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Timberland
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Le Creuset
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Carhartt
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Harman Kardon
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DYO
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Lay’s
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IKEA
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CREATIVE STRATEGIES
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CONTENT CREATION
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PR & PAID MEDIA
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INFLUENCER MARKETING
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SOCIAL MEDIA
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ONLINE MARKETING
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BRAND ACTIVATION
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Events
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As a full-service agency,
we are at our best when we can combine our expertises. To create magic, we come up with innovative ideas and develop tailor-made strategies to launch successful 360° campaigns, based on earned media, and supported by paid and owned channels, and relevant influencers. Campaigns that create impact.
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- Contact
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OONA/BAAS
Overhoeksplein 1
1031 KS
Amsterdam
+31 202 237 490
General inquiries info@oonabaas.com
New business mirjam@oonabaas.com
OONA/BAAS
Overhoeksplein 1
1031 KS
Amsterdam
+31 202 237 490
General inquiries info@oonabaas.com
New business mirjam@oonabaas.com
OONA/BAAS
Rijnkaai 22
B-2000
Antwerpen
+32 321 399 90
General inquiries info@oonabaas.com
New business melwin.k@oonabaas.com
OONA/BAAS
Rijnkaai 22
B-2000
Antwerpen
+32 321 399 90
General inquiries info@oonabaas.com
New business melwin.k@oonabaas.com